Sajad Rezaei

Sajad Rezaei is a senior lecturer in digital marketing at Worcester Business School, University of Worcester. Dr. Rezaei has published over 70 research papers in world-leading publishers and supervised more than 200 students at the undergraduate, postgraduate, executive MBA, DBA, and PhD levels. Dr. Rezaei's research focuses on the intersection of emerging technologies and consumer psychology, with a particular interest in how these technologies can be used for business innovation, sustainability, and productivity. His work has been featured in top academic journals such as the Journal of Business Research, Journal of Retailing and Consumer Services, Marketing Intelligence & Planning, Online Information Review, and Computers in Human Behavior, and he is the winner of the Emerald Literati Award in 2019. Dr. Rezaei has been named in a list of the Stanford University "Top 2% Most Influential Scientists" for the fifth consecutive year (2019 to 2023).

Publications

Artificial Intelligence of Things (AIoT) for Productivity and Organizational Transition
Artificial Intelligence of Things (AIoT) for Productivity and Organizational Transition
Sajad Rezaei, Amin Ansary. © 2024. 368 pages.
In the dynamic intersection of cutting-edge technology and evolving business strategies, the fusion of Artificial Intelligence (AI) and the Internet of Things (IoT) has given...
Modeling Emotive and Cognitive Origins of Consumer's Purchase Choices and Patronage Decisions
Modeling Emotive and Cognitive Origins of Consumer's Purchase Choices and Patronage Decisions
Sajad Rezaei, Maryam Emami, Naser Valaei. © 2019. 22 pages.
Despite the considerable role of consumers' emotive and cognitive origins in performing e-commerce transactions, a few empirical investigations systemically integrate the...