Ruhi Sarangal

Ruhi Sarangal is currently associated with Chitkara Business School, Chitkara University Punjab, India as an Assistant Professor of Business Analytics. She is very Passionate about her interest for Teaching. She has her research interest in the domain of Advertisement and Marketing Including Digital Marketing, Social Media Marketing, Consumer Response Behaviour, Ethics and Privacy issues in Social media marketing. She has been earlier associated with Chandigarh Group of Colleges, Landran, Mohali, India as an Assistant Professor- BBA program. She also has a rich experience of working with Punjabi University (as an Assistant Professor) and Guru Nanak Dev University (as a JRF and SRF). She is well versed with research and data analytics tools like, IBM SPSS, AMOS and SEM. As an ingenious researcher, she has presented research papers in various national & international conferences, seminars and attended workshops at institutions of repute. She has published research articles in various UGC listed journals and also have several book chapters to her account.

Publications

Unlocking the Potential of Predictive Analytics in Financial Decision-Making
Unlocking the Potential of Predictive Analytics in Financial Decision-Making
Mankaj Mehta, Gaurav Gupta, Rajan Goyal, Devesh Bathla, Ruhi Sarangal, Aarti Dangwal. © 2024. 15 pages.
Systems for decision-making assistance are gradually using analytical and computational methods to aid in management as well as decisions regarding strategy. In order to use...
Exploring the Integration of the Metaverse for Enhanced Digital Twin Modelling in Manufacturing
Exploring the Integration of the Metaverse for Enhanced Digital Twin Modelling in Manufacturing
Mankaj Mehta, Gaurav Gupta, Rajan Goyal, Devesh Bathla, Ruhi Sarangal, Aarti Dangwal. © 2024. 15 pages.
The manufacturing industry has adopted the innovative technology of digital twins. Different varieties of digital twins can be distinguished based on the connectivity and...
The War for Talent in the Digital World
The War for Talent in the Digital World
Ruhi Sarangal, Ashok Kumar, Prashant Chauhan, Aarti Dangwal, Mankaj Mehta. © 2023. 10 pages.
Companies face a variety of difficulties as they try to compete in an increasingly digital world with constrained a lack of resources and conflicting priorities. They need to...
Neuromarketing Science: A Road to a Commercial Start-Up
Neuromarketing Science: A Road to a Commercial Start-Up
Aarti Dangwal, Devesh Bathla, Mohit Kukreti, Mankaj Mehta, Prashant Chauhan, Ruhi Sarangal. © 2023. 10 pages.
Neuromarketing is ruling the industry making all other traditional ways obsolete as the future of marketing is getting more demanding. As a matter of fact, neuro marketing is...
Strategic Alliance Between Toyota and Suzuki: Is It a Win for Toyota or a Loss for Suzuki?
Strategic Alliance Between Toyota and Suzuki: Is It a Win for Toyota or a Loss for Suzuki?
Ruhi Sarangal, Ashok Kumar, Devesh Bathla, Prashant Chauhan, Aarti Dangwal, Mankaj Mehta. © 2023. 9 pages.
It was in the year 1977 in October that the Toyota Motor Corporation entered India. Toyota entered into a joint venture with the Kirloskar Group, therein establishing Toyota...
The Fall of Yes Bank
The Fall of Yes Bank
Ruhi Sarangal, Maninder Kaur, Ashok Kumar. © 2023. 13 pages.
This case study focuses on a major challenge faced by Yes Bank as a result of increasing NPAs, a 30-day moratorium imposed by the RBI on its operations, and withdrawal limits of...