R. Gulay Ozturk

R. Gulay Ozturk was born in 1981, in Istanbul. She received her bachelor’s degree from Marmara University at the Department of Public Relations and Publicity in 2004 and her master’s degree and PhD from the same university at the Department of Advertising and Publicity. After receiving her PhD, she went to Georgetown University CCT Faculty in Washington DC as a short-term scholar with a Postdoctoral Research Scholarship of TUBITAK for her post-doc research. She is working as an Assistant Prof. in Istanbul Commerce University, Faculty of Communication at the Department of Public Relations. The research areas that she is interested in include advertising, digital advertising, emotions, product placements, tourism advertising, brand and strategic planning.

Publications

Advertising in China: An Analysis of Ads During the COVID-19 Period
Advertising in China: An Analysis of Ads During the COVID-19 Period
Rukiye Gulay Ozturk. © 2022. 17 pages.
Advertising is a multi-million-dollar industry in China. China's progress in production and technology is highly important in that regard. COVID-19 first broke out in China...
The Integration of Entertainment and Advertising: Advertainment
The Integration of Entertainment and Advertising: Advertainment
R. Gulay Ozturk. © 2017. 22 pages.
The evolution of the advertising industry's promotional practices remains in a state of constant transition as technological advances steadily continue to shape, transform...
FRIENDVERTISING: A New Advertising Strategy in Social Network Marketing
FRIENDVERTISING: A New Advertising Strategy in Social Network Marketing
R. Gulay Ozturk. © 2016. 26 pages.
In today's world, a shift from conventional to digitalized marketing is increasing in the investment made in the commercial sector. This particular study analyses the growing...
FRIENDVERTISING: A New Advertising Strategy in Social Network Marketing
FRIENDVERTISING: A New Advertising Strategy in Social Network Marketing
R. Gulay Ozturk. © 2014. 26 pages.
In today's world, a shift from conventional to digitalized marketing is increasing in the investment made in the commercial sector. This particular study analyses the growing...
Handbook of Research on the Impact of Culture and Society on the Entertainment Industry
Handbook of Research on the Impact of Culture and Society on the Entertainment Industry
R. Gulay Ozturk. © 2014. 737 pages.
In the age of ubiquitous media and globalization, the entertainment industry has changed dramatically to accommodate a more comprehensive and diverse audience. As such, research...
The Integration of Entertainment and Advertising: Advertainment
The Integration of Entertainment and Advertising: Advertainment
R. Gulay Ozturk. © 2014. 21 pages.
The evolution of the advertising industry's promotional practices remains in a state of constant transition as technological advances steadily continue to shape, transform...
Digital Entertainment Culture and Generation Y: An Evaluation on Social Network Games in Turkey
Digital Entertainment Culture and Generation Y: An Evaluation on Social Network Games in Turkey
Barıs Kara, R. Gulay Ozturk. © 2014. 17 pages.
Social Networking Games (SNGs) on Social Network Sites (SNS) is a popular online game genre at the present time. The purpose of this chapter is to explore motivations and...
FRIENDVERTISING: A New Advertising Strategy in Social Network Marketing
FRIENDVERTISING: A New Advertising Strategy in Social Network Marketing
R. Gulay Ozturk. © 2014. 26 pages.
In today's world, a shift from conventional to digitalized marketing is increasing in the investment made in the commercial sector. This particular study analyses the growing...