Pawan Kumar

Pawan Kumar is working as full Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India. He has 15 years of experience in business academic research. His areas of interest in research include entrepreneurship, marketing, e-commerce, consumer behaviour, social media, technology innovation etc. He is an avid researcher. He is active in Ph.D research supervision and has good number of publications in Q1 and Q2 Journals to his credit in various research papers published Scopus indexed journals namely: The TQM Journal from Emerald, Visions: Journal of Business Perspectives from Sage, International Journal of Business and Globalization, International Journal of Business Information Systems from Inderscience and other national/international journals of repute.

Publications

Drivers of SME Growth and Sustainability in Emerging Markets
Drivers of SME Growth and Sustainability in Emerging Markets
Sumesh Dadwal, Pawan Kumar, Rajesh Verma, Gursimranjit Singh. © 2024. 308 pages.
Various sectors of emerging markets face unique challenges, largely related to the gap between small and medium-sized enterprise (SME) research and practice. The relationship...
Demystifying the Dark Side of AI in Business
Demystifying the Dark Side of AI in Business
Sumesh Dadwal, Shikha Goyal, Pawan Kumar, Rajesh Verma. © 2024. 268 pages.
Demystifying the Dark Side of AI in Business delves into the often-overlooked negative aspects of Artificial Intelligence (AI) and its implications for organizations. In an era...
Convergence of Human Resources Technologies and Industry 5.0
Convergence of Human Resources Technologies and Industry 5.0
Pawan Kumar, Sunil Kumar, Rajesh Verma, Sumesh Dadwal. © 2024. 363 pages.
Through a combination of rapid technological advancement and the ongoing digital revolution, the role of Human Resources (HR) in shaping organizational trajectories has seen...
Role of Small Businesses in Emerging Economies as Drivers of Sustainability and Growth
Role of Small Businesses in Emerging Economies as Drivers of Sustainability and Growth
Deepak Bisht, Pawan Kumar, Lokesh Jasrai. © 2024. 18 pages.
Small businesses serve as powerful drivers of sustainability and growth in emerging economies. Their contributions to economic development, job creation, inclusive growth, and...
Unlocking the Potential: Exploring the Synergy Between Tourism and SMEs for Sustainable Economic Growth
Unlocking the Potential: Exploring the Synergy Between Tourism and SMEs for Sustainable Economic Growth
Bindu Aggarwal, Ranjeet Verma, Pawan Kumar. © 2024. 22 pages.
The dynamic interaction between tourism and small and medium enterprises (SMEs) as generators of long-term economic growth is explored in this chapter. The chapter investigates...
Sustainable Financing: A Key Driver for the Growth of Small and Medium Enterprises
Sustainable Financing: A Key Driver for the Growth of Small and Medium Enterprises
Sargunpreet Kaur, Anurag Pahuja, Pawan Kumar. © 2024. 18 pages.
In the present era, sustainability is the most important aspect in innovation and financing. While the integration of sustainability into financing and innovation has been...
Opportunities and Challenges of Business 5.0 in Emerging Markets
Opportunities and Challenges of Business 5.0 in Emerging Markets
Sumesh Dadwal, Pawan Kumar, Rajesh Verma, Gursimranjit Singh. © 2023. 357 pages.
It seems that when businesses were finally understanding, implementing, and getting used to industry 4.0, the term 5.0 came about. Industry 5.0 takes human touch, innovation, and...
Significance of Block Chain Technology and Industry 5.0 in Indian Banking Sector
Significance of Block Chain Technology and Industry 5.0 in Indian Banking Sector
Diksha Verma, Pooja Kansra, Pawan Kumar. © 2023. 7 pages.
Since the time when liberalization was introduced, many changes have taken place in banking world. Although in India block chain technology is still at its initial stage, many of...
Impact of Social Media Influencers on Consumer Engagement and Its Consequences in the Emerging Environment of Metaverse
Impact of Social Media Influencers on Consumer Engagement and Its Consequences in the Emerging Environment of Metaverse
Pawan Kumar, Sumit Oberoi, Rahul Jaitly. © 2023. 16 pages.
The purpose of the chapter is to study the impact of social media influencers on shaping customer engagement. The primary research was conducted to derive the people's...
Tech Transition: An Exploratory Study on Educators' AI Awareness
Tech Transition: An Exploratory Study on Educators' AI Awareness
Jasdeep Singh Walia, Pawan Kumar. © 2022. 17 pages.
The purpose of this paper is to evaluate the levels of awareness, degree of familiarity, willingness of educators to embrace the Artificial Intelligence (AI) environment and to...
Using Social Media and Digital Marketing Tools and Techniques for Developing Brand Equity With Connected Consumers
Using Social Media and Digital Marketing Tools and Techniques for Developing Brand Equity With Connected Consumers
Pawan Kumar, Gursimranjit Singh. © 2022. 20 pages.
This chapter provides a theoretical analysis on the role of digital marketing, social media, and digital marketing tools and techniques (DMTT) in developing customer-based brand...
Using Social Media and Digital Marketing Tools and Techniques for Developing Brand Equity With Connected Consumers
Using Social Media and Digital Marketing Tools and Techniques for Developing Brand Equity With Connected Consumers
Pawan Kumar, Gursimranjit Singh. © 2020. 20 pages.
This chapter provides a theoretical analysis on the role of digital marketing, social media, and digital marketing tools and techniques (DMTT) in developing customer-based brand...