Nishita Pruthi

Nishita Pruthi is a research scholar at Institute of Management Studies and Research, Maharshi Dayanand University. She has published research articles in Scopus and SCIE indexed journals. She has also contributed chapters in edited books published by IGI Global, Bentham Science and Emerald etc. She participated in various international conferences. She can be contacted at pruthinishita@gmail.com.

Publications

Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement
Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement
Rohit Bansal, Abdul Hafaz Ngah, Aziza Chakir, Nishita Pruthi. © 2024. 349 pages.
Academic scholars find themselves confronted with a formidable challenge: staying abreast of the ever-evolving landscape of Artificial Intelligence(AI). The intricate interplay...
Powering Industry 5.0 and Sustainable Development Through Innovation
Powering Industry 5.0 and Sustainable Development Through Innovation
Rohit Bansal, Fazla Rabby, Meenakshi Gandhi, Nishita Pruthi, Shweta Saini. © 2024. 320 pages.
Industries face the challenge of incorporating technological innovations while ensuring sustainable development in a constantly changing landscape. This struggle is complicated...
Optimizing Augmented Reality and Virtual Reality for Customer Engagement
Optimizing Augmented Reality and Virtual Reality for Customer Engagement
Rohit Bansal, Gunjan Shukla, Arjun Gupta, Amandeep Singh, Nishita Pruthi. © 2023. 12 pages.
Technological developments have advanced significantly. Augmented reality and virtual reality are emerging technologies and rapidly gaining popularity. Augmented reality combines...
SME Survival During the COVID-19 Pandemic: An Outlook of Threats and Digital Transformation
SME Survival During the COVID-19 Pandemic: An Outlook of Threats and Digital Transformation
Shikha Singh, Nishita Pruthi. © 2023. 12 pages.
There is no denying that worldwide economic and environmental conditions have been affected by the COVID-19 pandemic. Small and medium-sized enterprises (SMEs) have been...
A Systematic Literature Review on Student Engagement in Online Learning Amid COVID-19
A Systematic Literature Review on Student Engagement in Online Learning Amid COVID-19
Rohit Bansal, Jitendra Kumar Singh, Ram Singh, Neha, Nishita Pruthi. © 2023. 16 pages.
The COVID-19 pandemic has forced educational institutions to shift to the online learning environment, leaving no time to train teachers to make students familiar with digital...
Embedding Sustainability in Project Management: A Comprehensive Overview
Embedding Sustainability in Project Management: A Comprehensive Overview
Ramakrishnan Vivek, Rohit Bansal, Nishita Pruthi. © 2023. 25 pages.
The issue of sustainability is the most pressing issue facing the world today. Companies are incorporating sustainability concepts into their marketing, corporate communication...
Diving Into the Consumer's Mind: Tools, Roles, and Ethical Concerns of Neuromarketing
Diving Into the Consumer's Mind: Tools, Roles, and Ethical Concerns of Neuromarketing
Rohit Bansal, Nishita Pruthi, Tamanna Bansal, Anjali Chaudhary. © 2023. 17 pages.
In the new global economy, neuromarketing has emerged as a key marketing concern. It is an integrative field that incorporates elements of marketing, psychology, and...
Avatar-Based Influencer Marketing: Demystifying the Benefits and Risks of Marketing Through Virtual Influencers
Avatar-Based Influencer Marketing: Demystifying the Benefits and Risks of Marketing Through Virtual Influencers
Rohit Bansal, Nishita Pruthi. © 2023. 9 pages.
In the digital era, the presence of consumers on social media platforms is increasing at a higher pace than ever before. It pushes marketers to employ new ways to endorse their...
Developing Customer Engagement Through Artificial Intelligence Tools: Roles and Challenges
Developing Customer Engagement Through Artificial Intelligence Tools: Roles and Challenges
Rohit Bansal, Nishita Pruthi, Ram Singh. © 2022. 16 pages.
Technological advancements improve the knowledge potential of business and help in building interactions with the customers. Artificial intelligence is drastically changing the...
Leveraging Big Data Analytics in the Healthcare Sector: A Look at Applications and Challenges
Leveraging Big Data Analytics in the Healthcare Sector: A Look at Applications and Challenges
Rohit Bansal, Shivangi Singh, Nishita Pruthi. © 2022. 12 pages.
As the healthcare sector has been disrupted by technological innovation in the past decade, a considerable amount of patient-oriented data is generated at an exponential rate in...