Michelle Rowe

Michelle Rowe has vast experience working in management and marketing roles in service organisations and as a Lecturer in Management and Marketing since 1990. Currently Michelle is undertaking PhD studies looking at collaborative commerce adoption by SMEs. Michelle is interested in the ways SMEs perceive and use ICT from the perspective of e-commerce and collaboratively, taking a multidisciplinary approach. This research has also focused on the digital divide, with the aim of assisting SMEs in rural and regional Australia. She has written generally from this perspective. Michelle is also interested in the application of electronic and collaborative commerce in various industries.

Publications

Information and Communication Technologies in Support of the Tourism Industry
Information and Communication Technologies in Support of the Tourism Industry
Wayne Pease, Michelle Rowe, Malcolm Cooper. © 2007. 394 pages.
Tourism is one of the leading industries worldwide. The magnitude of growth in tourism will bring both opportunities and problems to source and destination markets in years to...