Jorge Remondes

Jorge Remondes is a Professor at Higher Institute of Accounting and Administration of Porto, Polytechnic of Porto (ISCAP/PP), and Higher Institute of Entre Douro and Vouga (ISVOUGA), Portugal. Researcher at The Centre for Organisational and Social Studies of the Polytechnic of Porto (CEOS.PP) . Editor-in-chief at International Journal of Marketing, Communication and New Media. Author. Trainer of Executives and at the Ministry of Foreign Affairs of Portugal.

Publications

Connecting With Consumers Through Effective Personalization and Programmatic Advertising
Connecting With Consumers Through Effective Personalization and Programmatic Advertising
Jorge Remondes, Paulo Madeira, Carlos Alves. © 2024. 308 pages.
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies....
The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics
The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics
Sandrina Teixeira, Jorge Remondes. © 2024. 318 pages.
In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and...
Facebook Ads Interaction Campaigns: Video Format vs. Image Format
Facebook Ads Interaction Campaigns: Video Format vs. Image Format
Diogo Tavares, Jorge Remondes, Ana Maria Lima. © 2024. 29 pages.
This chapter aims to understand which type of format (image or video) has more impact on interaction. To assess the effect of the video or image format on interaction campaigns...
The Relationship Between Content Typologies and Brand Engagement on Instagram: The Case of Futebol Clube do Porto
The Relationship Between Content Typologies and Brand Engagement on Instagram: The Case of Futebol Clube do Porto
Bárbara Domingues, Jorge Remondes. © 2024. 34 pages.
This chapter aims to analyze the relationship between types of content and brand engagement on the social network Instagram, using the official Futebol Clube do Porto account as...
Challenges and Opportunities for the Social Commerce: The MO Case
Challenges and Opportunities for the Social Commerce: The MO Case
Ana Cristina Correia Meireles, Ana Maria Lima, Jorge Remondes. © 2023. 41 pages.
A new digital marketing trend is emerging, leveraged very much in part by the COVID-19 pandemic, which has accelerated and completely changed the e-commerce landscape, perhaps...
Implementing Automation Initiatives in Companies to Create Better-Connected Experiences
Implementing Automation Initiatives in Companies to Create Better-Connected Experiences
Jorge Remondes, Sandrina Teixeira. © 2022. 306 pages.
Digital transformation is spreading throughout every industry all over the world. Acquiring new technologies to use within business practices increases productivity and...
The Influence of Music on Online Advertising: The Case of YouTube
The Influence of Music on Online Advertising: The Case of YouTube
Pedro Azevedo, Jorge Remondes, Sandrina Teixeira. © 2022. 36 pages.
The objective of this chapter is to understand how the use of a particular type of music may or may not capture the attention of the online user when viewing an ad and, perhaps...