Inmaculada J. Martínez

Inmaculada J. Martinez is an Assistant Professor at the School of Communication and Information Studies, University of Murcia (Spain) where she teaches Advertising Ecosystem. Her publications include Mobile Society: Culture, Identity & Technology (2008), Mobilized: Women & Mobile in the Information Society (2010), and Mobile Communications: Towards a New Digital Ecosystem (2013). Her research interests include mobile advertising and marketing, mobile merchandising, the new media impact on consumer behaviour and mobile communications from a gender perspective. Together with Juan Miguel Aguado, she is currently coordinating an international four year research project on the impact of personal information management as an economic asset revolutionizing both the digital media and advertising systems.

Publications

Emerging Perspectives on the Mobile Content Evolution
Emerging Perspectives on the Mobile Content Evolution
Juan Miguel Aguado, Claudio Feijóo, Inmaculada J. Martínez. © 2016. 438 pages.
In less than a decade, mobile technology has revolutionized our cultures, societies, and economies by impacting both personal and professional aspects of human life. Mobile...