Hamid Reza Irani, Ph.D., is a respected figure in the field of Management and Accounting, currently affiliated with the University of Tehran. He completed his education with a Ph.D. in Management from the University of Tehran, College of Farabi, an M.Sc. in Executive Master of Business Administration, and a B.Sc. in Industrial Engineering. Hamid Reza is a prolific researcher, with a focus on topics such as consumer behavior, social commerce, and ecotourism, among others. He has authored numerous articles in reputable journals and co-authored several books, including "Marketing 5.0: Technology for Humanity." Hamid Reza is also actively engaged in academic conferences, presenting papers on various subjects related to his field. He continues to contribute significantly to academia and mentor future scholars in Management and Accounting at the University of Tehran.