Gordon Bowen

Gordon Bowen has a Doctorate in Business. He is an Associate Lecturer at various universities and higher education institutions, including University of Gloucestershire, Regent’s University London, and Greenwich School of Management London. His research interests are strategy, marketing, digital marketing, and SMEs, and he supervises PhD and DBA students in these areas. Gordon has held senior positions in the telecommunications industry, including strategy development, business development, and training. He has also advised SMEs on business matters.

Publications

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities
Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities
Gordon Bowen, Wilson Ozuem. © 2015. 406 pages.
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of...