Francisco Muñoz-Leiva

Francisco Muñoz-Leiva is a Lecturer in Marketing and Market Research and holds a Ph.D. in Business Sciences from the University of Granada (Spain). Although his main research interest is the Internet consumer behavior, he also published papers about other topics such as the electronic banking, the use of Internet as a tourist information source, etc. His recent works have appeared in journals as Information & Management, Online Information Review, Cities, The Service Industries Journal, Quality & Quantity, Defense and Peace Economics, International Journal of Internet Marketing & Advertising, among others, and several communications in international conferences (EMAC, AEMARK, Hispanic-Lusitanian Congress in Scientific Management, AEDEM, IADIS, Global Management, etc).

Publications

Comparative Study Among New Payment Systems and New Future Trends in Mobile Payments
Comparative Study Among New Payment Systems and New Future Trends in Mobile Payments
Francisco J. Liébana-Cabanillas, Francisco Muñoz-Leiva, Juan Sánchez-Fernández. © 2018. 39 pages.
Over the last few years, the payment systems used in business activities have been altered by recent technological developments. Increasingly, more consumers use their mobile...
Adoption of Biomass Heating Systems: Cross-Market Segmentation of the European Region
Adoption of Biomass Heating Systems: Cross-Market Segmentation of the European Region
Inmaculada García-Maroto, Francisco Muñoz-Leiva. © 2017. 30 pages.
During the past decade, the European directives have been taking into consideration some compulsory objectives concerning the promotion of the use of energy from renewable...
Adoption of Biomass Heating Systems: Cross-Market Segmentation of the European Region
Adoption of Biomass Heating Systems: Cross-Market Segmentation of the European Region
Inmaculada García-Maroto, Francisco Muñoz-Leiva. © 2015. 30 pages.
During the past decade, the European directives have been taking into consideration some compulsory objectives concerning the promotion of the use of energy from renewable...
Innovation and Diversification Policies in the Banking Sector: The Case of the Urban@ Program
Innovation and Diversification Policies in the Banking Sector: The Case of the Urban@ Program
Francisco J. Liébana-Cabanillas, Francisco Muñoz-Leiva. © 2014. 18 pages.
This chapter describes innovation and diversification policies (i + d) and analyzes the main drivers of innovation in financial institutions. In addition, recent examples of...
Electronic Payment Systems for Competitive Advantage in E-Commerce
Electronic Payment Systems for Competitive Advantage in E-Commerce
Francisco Liébana-Cabanillas, Francisco Muñoz-Leiva, Juan Sánchez-Fernández, Myriam Martínez-Fiestas. © 2014. 393 pages.
Recent innovations in the field of information technology and communications are radically changing the way international organizations conduct business. In this competitive...
Comparative Study Among New Payment Systems and New Future Trends in Mobile Payments
Comparative Study Among New Payment Systems and New Future Trends in Mobile Payments
Francisco J. Liébana-Cabanillas, Francisco Muñoz-Leiva, Juan Sánchez-Fernández. © 2014. 37 pages.
Over the last few years, the payment systems used in business activities have been altered by recent technological developments. Increasingly, more consumers use their mobile...
Improving the Effectiveness of Advertising in Internet Social Networking
Improving the Effectiveness of Advertising in Internet Social Networking
Francisco Rejón-Guardia, Juan Sánchez-Fernández, Francisco Muñoz-Leiva. © 2013. 29 pages.
In this paper we review the most recent developments and contributions in the field of social media to business and professional networking, marketing, and critical success...
Improving the Effectiveness of Advertising in Internet Social Networking
Improving the Effectiveness of Advertising in Internet Social Networking
Francisco Rejón-Guardia, Juan Sánchez-Fernández, Francisco Muñoz-Leiva. © 2012. 30 pages.
In this paper we review the most recent developments and contributions in the field of social media to business and professional networking, marketing, and critical success...