Faidon Theofanidis

Faidon Theofanidis is an Associate Professor of Marketing at Australian University – Kuwait. He holds a PhD in Advertising from the University of Piraeus, an MBA in Marketing from Cardiff University, and a BSc in Business Administration from University of Piraeus. From 2003-2010 he was representing the Research Center of Piraeus University at the Board of Directors of the European Network for Social and Economic Research (ENSR), implementing over 30 European research projects. His research interests include Marketing Research, Advertising Research, Consumer Behavior, Digital Marketing and European social and economic policies. He published more than 35 marketing and business articles in peer review international journals and conferences.

Publications

Convergence of Digitalization, Innovation, and Sustainable Development in Business
Convergence of Digitalization, Innovation, and Sustainable Development in Business
Alper Erturk, Stephen Edward Colbran, Erman Coşkun, Faidon Theofanidis, Oualid Abidi. © 2024. 303 pages.
In today's business landscape, a pressing challenge looms large – the harmonious integration of digitalization, innovation, and sustainable development. As organizations...
Digital Transformation and Sustainable Development in Cities and Organizations
Digital Transformation and Sustainable Development in Cities and Organizations
Faidon Theofanidis, Oualid Abidi, Alper Erturk, Stephen Edward Colbran, Erman Coşkun. © 2024. 304 pages.
In the ever-evolving landscape of the modern business world, a critical challenge has emerged at the crossroads of digital transformation and sustainable development. Businesses...
The Differences in Perceptions of Continuous Intention to Use Mobile Banking Apps: Evidence From Kuwait and Serbia
The Differences in Perceptions of Continuous Intention to Use Mobile Banking Apps: Evidence From Kuwait and Serbia
Vladimir Simovic, Faidon Theofanidis, Marija Antonijevic, Massouma Rahat, Yamen Nissi. © 2024. 21 pages.
The literature on continuous mobile banking use lacks research on cross-cultural variations and comparisons between countries at different levels of economic and technological...