Fahad Asmi is an adjunct research fellow at Charles Sturt University (Australia) with expertise in sustainable behavior, immersive media in learning, computational social network analysis, scientometrics. He aims to enhance information, media, digital, and research literacies and self-efficacy in society. He has published over 50 papers on sustainable behavior, cyberpsychology, immersive media, business, and agribusiness. Previously, Dr. Asmi worked as a research fellow and associate research fellow at the University of Science and Technology of China (P. R. China). There, he participated in provincial and national research projects, led an inter-university collaboration, organized workshops, and co-supervised graduate students. Dr. Asmi serves on the editorial boards of PLOS One and BMC Psychology. He is collaborating with industry partners like Wanxin Media (P. R. China) and NeoBiz Solutions (United Arab Emirates) on projects related to VR and sustainable apparel, respectively. With this background spanning sustainable behavior, immersive technologies, data science, publishing, and ethical oversight, Asmi brings a wealth of multidisciplinary knowledge and real-world experience to his current academic role and research..