Enrique Bigné

Enrique Bigné is Professor of Marketing at the University of Valencia since 2001. He previously occupied the same position at the University Jaume I (1996-2001). He received his Ph.D. in Economics and Business Administration, his Bachelor degree in Business Administration, and a Degree in Law, and post graduate diplomas in Market Research and in Operations Research. His research interests include advertising, e-WOM, tourism, and neuromarketing. His work has been published in European Journal of Marketing, Psychology & Marketing, Journal of Current Issues and Research in Advertising, International Journal of Advertising, Annals of Tourism Research, Tourism Management, Journal of Business Ethics, and Journal of Services Marketing, among others. Visiting Scholar at the University of Maryland and Berkeley. Editor of European Journal of Management & Business Economics; Revista de Análisis Turistico. Associated Editor of Journal of Global Marketing, Journal of Modelling in Management, and Pasos. Member of the Editorial Board in several journals. He has served as a Head of the Department, Dean of the School of Economics and Vice-chancellor for International Relationships and Communications of the University of Valencia Academic director of the International MBA and Master in Marketing y Comunicacion.

Publications

Philosophy of Artificial Intelligence and Its Place in Society
Philosophy of Artificial Intelligence and Its Place in Society
Luiz Moutinho, Luís Cavique, Enrique Bigné. © 2023. 439 pages.
The early 2020s have been marked by a surge of interest in artificial intelligence (AI), and it has grown to be one of the hottest topics in computer science, business technology...
Artificial Intelligence in Tourism
Artificial Intelligence in Tourism
Enrique Bigné. © 2023. 17 pages.
Artificial intelligence in tourism activities opens a bundle of emerging applications for tourists and companies. This chapter aims to delineate the stages of the tourist journey...