Elikem Chosniel Ocloo

Elikem Chosniel Ocloo is a Senior Lecturer in the Marketing Department and currently, the Head of the Marketing Department. He holds a Bachelor of Arts Degree in Geography and Resource Development (Major) with First Class Honours from the University of Ghana and a Master’s degree in Business Administration (Marketing option) from the University of Leicester, United Kingdom, and a Doctor of Philosophy (Ph.D.) degree from Jiangsu University, China in Management Science and Engineering (Marketing-focused). He has acquired experience in both academia and industry and is an ardent seeker of innovation and creative ways to solve societal and business marketing problems. He is an Associate Member of the Chartered Institute of Marketing Ghana (CIMG). Dr. Ocloo has publications in International Journals and other journals with Scopus indexing, SSCI-Indexed, and ESCI-Indexed and presented papers in both local and international conferences. He has a special interest in current business trends in Digitalisation and 4th Industrial Revolution concepts. His current research interests include E-commerce/Digitalisation, Health Marketing, SMEs Development, Social Enterprise, Social Marketing, and Marketing Management.

Publications

Social Media Communication and Sustainability Perception in Business: The Moderating Role of Social Media Influencers
Social Media Communication and Sustainability Perception in Business: The Moderating Role of Social Media Influencers
George Kofi Amoako, Isaac Sewornu Coffie, Elikem Chosniel Ocloo. © 2023. 20 pages.
Achieving the 17 sustainable development goals (SDGs) has become very important in the survival of the human race and the earth's ecosystem. The purpose of this study is to...
Exploring the Challenges of Virtual Teaching and Learning From a Developing African Country Context: The Decomposed Theory of Planned Behavior's Perspective
Exploring the Challenges of Virtual Teaching and Learning From a Developing African Country Context: The Decomposed Theory of Planned Behavior's Perspective
Elikem Chosniel Ocloo, Gretel Rejoice Asigbe-Tsriku, Sebrina Kafui Tsagli, Isaac Sewornu Coffie. © 2023. 22 pages.
There is limited knowledge about the challenges of the virtual learning program, particularly from students' perspectives. The purpose of the study is to explore the...
Sustaining Small Enterprises Through Digital Technologies in the Post-COVID-19 Era
Sustaining Small Enterprises Through Digital Technologies in the Post-COVID-19 Era
Elikem Chosniel Ocloo, Isaac Sewornu Coffie, Gretel Rejoice Mawunyo Asigbe-Tsriku, Frank Frimpong Opuni. © 2023. 24 pages.
Though studies have recently examined the effect of the coronavirus on micro and small enterprises (MSEs) and the role digital technologies could play in mitigating those...
The Moderating Role of State Regulation on Stakeholder Market Orientation and Sustainability Performance at Tourism Destinations
The Moderating Role of State Regulation on Stakeholder Market Orientation and Sustainability Performance at Tourism Destinations
Ernest Kafui Kwasi Tsetse, Mahmoud Abdulai Mahmoud, Elikem Chosniel Ocloo, Emmanuel Kofi Agbesi. © 2023. 21 pages.
Using a survey method, the study used responses from 313 Ghanaian tourism businesses in selected regions and the PLS-SEM in analysing the data. The study established that...
Impact of Value Co-Creation on Customer Loyalty: The Role of Trust and Satisfaction
Impact of Value Co-Creation on Customer Loyalty: The Role of Trust and Satisfaction
Hamza Kaka Abdul Wahab, Meng Tao, Faizan Alam, Elikem Chosniel Ocloo. © 2022. 20 pages.
The study examines the crucial role of value co-creation impacts on customer loyalty (attitudinal and behavioural loyalty) in the Chinese self-service food industry, especially...