Edna Mngusughun Denga

Digital marketing has become an integral part of modern business strategies, enabling organizations to reach a wide and diverse audience. However, the lack of diversity, equity...

E-marketing is a strategic marketing approach that has revolutionized how marketing is executed by transitioning from traditional to internet-based platforms. It has...

The variety of risks and the frequency with which they can disrupt a supply chain are now vastly wider than ever, rendering heightened volatility the emerging norm for...

Contemporary marketing innovation embraces digital platforms, and irrespective of where SMEs operate, they are confronted with highly volatile, competitive, and dynamic market...

The cornerstone for success in retailing is to establish a compelling retail shopping experience, and identifying the appropriate technologies to support that experience is...

Consumers assess the credibility of a brand by examining its brand narrative, which is crafted to distinguish it from other brands. Marketing professionals create narratives to...

The 21st-century marketplace and its consumers are connected digitally as an innovative and inquisitive technique of information gathering. In the first two decades of this...

Digital marketing is a growing trend day by day, with internet marketing concepts becoming a powerful medium for digital marketing and electronic devices such as cell phones...

Market vulnerability, uncertainty, and risk have always posed challenges to businesses and supply chains. Firms are working hard to survive and sustain themselves in a world of...

The COVID-19 pandemic has altered the business landscape for several organizations throughout the world, emphasizing the significance of being able to respond, adapt, and set up...

Relationship selling is a strategy of attracting suitable consumers and then establishing, sustaining, and strengthening relationships with them to achieve long-term satisfaction...