Donald Amoroso

Dr. Donald Amoroso is Distinguished Teaching Professor and has held the Lowder-Weil Endowed Chair at Auburn University Montgomery. He teaches Information Systems in the College of Business. He received his MBA and Ph.D. from the University of Georgia and his Bachelor’s degree in Finance from Old Dominion University. Over his career, Dr. Amoroso has authored 57 refereed journal articles, 13 refereed book chapters, 89 conference proceedings, and has written 2 books. He has been keynote speaker at 8 international conferences.

Dr. Amoroso has published in top journals such as Journal of Management Information Systems, Data Base, Information & Management, Journal of Information Technology Management, and the International Journal of Information Management … to name a few. Dr. Amoroso is on the editorial board of 3 academic journals and Associate Editor for the Journal of E-Adoption and Information Systems Management Journal.

With AUM, Dr. Amoroso teaches courses in information systems strategy, leading innovation, analysis & design, and data analysis for managers. Dr. Amoroso conducts research in the areas of consumer adoption of technology, mobile ecosystems, innovation centers and start-up incubators. He has been collecting data internationally in Japan, Korea, China, India, and all of Southeast Asia for the past 15 years. He has led 4 study abroad trips to Japan since being on the faculty at AUM and 7 study abroad trips to Japan while at Kennesaw State University.

Dr. Amoroso has working experience included General Electric - Capital Division as Assistant Vice President of Enterprise Solutions. Outside of AUM, Dr. Amoroso is Vice President of the Board of Catholic Social Services. He is the organist and choir director for his church. He is married, has 4 children, and 8 grandchildren.

Publications

International Journal of Artificial Intelligence (AI) in Business and Management (IJAIBM)
Mikael Berndtsson, Nick Bassiliades. Est. 2024.
The International Journal of Artificial Intelligence (AI) in Business and Management (IJAIBM) provides a premier platform that showcases the latest research, breakthroughs, and...
A Study of Satisfaction and Loyalty for Continuance Intention of Mobile Wallet in India
Donald Amoroso, Ricardo Lim, Jialiang Lei, Anupriya Saxena. © 2023. 18 pages.
How do satisfaction and loyalty drive Indian consumers' continued use of mobile financial applications? Do age, education, and income moderate these relationships? An...
Youth Perception of Corporate Social Responsibility: Does Concern About Social Impact Convert to Consumption?
Donald Amoroso, Francisco Limcaoco Roman. © 2022. 28 pages.
This research assesses the importance of corporate social responsibility (CSR) as it affects the perception of millennials regarding the socially responsible corporation that, in...
Dual-Factor Approach to Consumer Acceptance of Mobile Banking
Donald Amoroso, Osam Sato, Pajaree Ackaradejruangsri. © 2021. 27 pages.
This study builds on relationship marketing literature and extends existing continuance intention theories by applying dual-factor model to understand the complex behaviors of...
The Effect of Reciprocity on Mobile Wallet Intention: A Study of Filipino Consumers
Donald Amoroso, Ricardo Lim, Francisco L. Roman. © 2021. 27 pages.
The authors build on the literature on reciprocity by exploring a prevalent social and economic phenomenon in the Philippines where individuals with positive mobile phone...
Developing and Testing a Smartphone Dependency Scale Assessing Addiction Risk
Donald Amoroso, Ricardo Lim, Francisco L. Roman. © 2021. 25 pages.
A 2019 Pew study of emerging economies revealed citizen concerns over smartphone use as risky behavior and their ill effects, such as addiction and overdependency, among many...
The Importance of Advocacy on Reputation and Loyalty: Comparison of Japanese, Chinese, and the Filipino Consumers
Donald L. Amoroso. © 2019. 13 pages.
The purpose of this study is to ascertain the CSR factors influencing consumers' loyalty and see if there are cultural differences and similarities. A research model was...
Youth Perception of Corporate Social Responsibility: Does Concern About Social Impact Convert to Consumption?
Donald Amoroso, Francisco Limcaoco Roman. © 2019. 25 pages.
This research assesses the importance of corporate social responsibility (CSR) as it affects the perception of millennials regarding the socially responsible corporation that, in...
Impact of General Social Media Experience on Usefulness for Business in the Workplace
Donald L. Amoroso, Tsuneki Mukahi, Mikako Ogawa. © 2019. 20 pages.
This chapter looks at the adoption of general social media applications on usefulness for business, comparing the factors that influence adoption at work between Japan and the...
The Impact of Inertia as Mediator and Antecedent on Consumer Loyalty and Continuance Intention
Donald Louis Amoroso, Pajaree Ackaradejruangsri, Ricardo A. Lim. © 2018. 22 pages.
This study builds on existing loyalty literature and theories, and extends to include consumer attitudes impact on continuous intention and loyalty based on relationship...
The Importance of Advocacy on Reputation and Loyalty: Comparison of Japanese, Chinese, and the Filipino Consumers
Donald L. Amoroso. © 2018. 12 pages.
The purpose of this study is to ascertain the CSR factors influencing consumers' loyalty and see if there are cultural differences and similarities. A research model was...
Predicting Brand Loyalty by Measuring the Strength of Consumer Habit
Donald L. Amoroso. © 2018. 21 pages.
This chapter builds on existing loyalty literature and theories, includes impact of habit on continuous intention and loyalty, and makes recommendations to practitioners based on...
The Impact of Inertia as Mediator and Antecedent on Consumer Loyalty and Continuance Intention
Donald Louis Amoroso, Pajaree Ackaradejruangsri, Ricardo A. Lim. © 2017. 20 pages.
This study builds on existing loyalty literature and theories, and extends to include consumer attitudes impact on continuous intention and loyalty based on relationship...
How Consumer Attitudes Improve Repurchase Intention
Donald Amoroso, Pajaree Ackaradejruangsri. © 2017. 24 pages.
In this research, we study factors such as perceived ease of use, perceived usefulness and personal innovativeness in order to understand the consumer attitude construct to...
E-Commerce Online Purchase Intention: Importance of Corporate Social Responsibility Issues
Donald L. Amoroso, Francisco L. Roman, Rosel Morco. © 2016. 17 pages.
Why Are Filipino Consumers Strong Adopters of Mobile Applications?
Donald L. Amoroso, Ricardo Lim. © 2015. 10 pages.
In this chapter, the authors study factors such as ease of use and personal innovativeness in order to understand the consumer adoption of mobile technologies in the Philippines...
Co-Creation between Food Allergy Customers and Restaurants using Mobile Devices
Mikako Ogawa, Ayaka Tanaka, Keiichi Noda, Donald L. Amoroso. © 2014. 20 pages.
Dealing with food allergies in the restaurant industry is becoming more important as more customers have needs, and restaurants are concerned with Corporate Social Responsibility...
Impact of General Social Media Experience on Usefulness for Business in the Workplace
Donald L. Amoroso, Tsuneki Mukahi, Mikako Ogawa. © 2014. 19 pages.
This chapter looks at the adoption of general social media applications on usefulness for business, comparing the factors that influence adoption at work between Japan and the...
The Importance of Institution-Based Trust in Mobile Adoption with Online Shopping Applications
Donald L. Amoroso. © 2013. 26 pages.
This paper develops a research model that examines online purchasing by consumers. A research model was built to focus on the role of trust and its impact on inertia, loyalty...
Research on Food Allergy Information using Smart Mobile Media Devices to Enhance Communication at Restaurants
Mikako Ogawa, Ayaka Tanaka, Keiichi Noda, Ayako Kawai, Donald L. Amoroso. © 2012. 17 pages.
Dealing with food allergies in the restaurant industry is becoming important as more customers have needs and restaurants are concerned with corporate social responsibilitiy...
Model for Understanding Consumer Adoption of Online Technologies
Donald L. Amoroso, Scott Hunsinger. © 2011. 29 pages.
This research reviews studies using the Technology Acceptance Model (TAM) to create a modified model and instrument to study the acceptance of Internet technology by consumers....
International Journal of E-Adoption (IJEA)
Hayden Wimmer. Est. 2009.
E-adoption has been the central focus of the 21st century since both organizations and individuals around the globe are adopting the internet and other internet-based...
Measuring the Acceptance of Internet Technology by Consumers
Donald L. Amoroso, Scott Hunsinger. © 2009. 34 pages.
This research reviews studies using the Technology Acceptance Model (TAM) to create a modified model and instrument to study the acceptance of Internet technology by consumers....