Diana Bogueva

Diana Bogueva has more than 20 years of international communication and media experience as a professional radio journalist working with several worldwide recognised news media, including the Bulgarian National Radio, Bulgarian Section of BBC, London and Special Broadcasting Services (SBS), Sydney, Australia. She is currently working for SBS radio as a program producer and is Director of Market Research with Sydney Focus Groups. Diana completed her PhD studies at Curtin University, Australia, focusing on meat consumption, social marketing and sustainability. She is a member of the International Federations of Journalists and a Wood Badge member of the World Scout Organization.

Publications

Normality, Naturalness, Necessity, and Nutritiousness of the New Meat Alternatives
Normality, Naturalness, Necessity, and Nutritiousness of the New Meat Alternatives
Diana Bogueva, Kurt Schmidinger. © 2021. 18 pages.
In the West, meat is acceptable, tasty, delicious, palatable, and enjoyable. It has a well-established position in the consumers' food habits shaping the taste of the...
New Meat Without Livestock
New Meat Without Livestock
Kurt Schmidinger, Diana Bogueva, Dora Marinova. © 2021. 18 pages.
This chapter summarizes the global problems associated with livestock production and meat consumption and shows solution strategies through replacing animal products with...
Environmental, Health, and Business Opportunities in the New Meat Alternatives Market
Environmental, Health, and Business Opportunities in the New Meat Alternatives Market
Diana Bogueva, Dora Marinova, Talia Raphaely, Kurt Schmidinger. © 2019. 395 pages.
There are various innovations and new technologies being produced in the energy, transportation, and building industries to combat climate change and improve environmental...
Normality, Naturalness, Necessity, and Nutritiousness of the New Meat Alternatives
Normality, Naturalness, Necessity, and Nutritiousness of the New Meat Alternatives
Diana Bogueva, Kurt Schmidinger. © 2019. 18 pages.
In the West, meat is acceptable, tasty, delicious, palatable, and enjoyable. It has a well-established position in the consumers' food habits shaping the taste of the...
Reconciling Not Eating Meat and Masculinity in the Marketing Discourse for New Food Alternatives
Reconciling Not Eating Meat and Masculinity in the Marketing Discourse for New Food Alternatives
Diana Bogueva, Dora Marinova. © 2019. 23 pages.
Traditional hegemonic masculinity can be traced on the typical man's plate where meat represents the centerpiece. Meat consumption dominates the current marketing discourse...
Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
Diana Bogueva, Dora Marinova, Talia Raphaely. © 2018. 453 pages.
As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a...
What Is More Important: Perception of Masculinity or Personal Health and the Environment?
What Is More Important: Perception of Masculinity or Personal Health and the Environment?
Diana Bogueva, Dora Marinova. © 2018. 15 pages.
The unnecessary question what a man is without his masculinity, is deeply ingrained into the socially established norms of strength, power, virility and machoism. Although the...
Is Meat a Luxury?
Is Meat a Luxury?
Diana Bogueva, Dora Marinova, Ian Phau. © 2018. 15 pages.
Once perceived as a nutritional and occasional bonus, meat has now daily presence in the affluent West, serving human appetite for food. Although meat is not a product typically...
Genius, Creativity and (Not) Eating Meat
Genius, Creativity and (Not) Eating Meat
İsmail Hakkı Tekiner, Ahmad Ni'matullah Al-Baarri, Diana Bogueva. © 2018. 16 pages.
A major hypothesis argues that the dietary shifts of the proto-humans towards animal proteins enabled humans to develop large brains as well as build planning, cooperating...
New Meat Without Livestock
New Meat Without Livestock
Kurt Schmidinger, Diana Bogueva, Dora Marinova. © 2018. 18 pages.
This chapter summarizes the global problems associated with livestock production and meat consumption and shows solution strategies through replacing animal products with...
Meat Myths and Marketing
Meat Myths and Marketing
Diana Bogueva, Ian Phau. © 2016. 13 pages.
This chapter explores how marketing uses the creation and perpetuation of myths to reinforce demand for meat amongst mainstream consumers. It explores advertising misinformation...