Anaya Kumar

Anaya Kumar is a doctoral student at Institute Mines Télécom Business School, affiliated with LITEM (Laboratoire Innovation Technologies Économie et Management) and University of Paris Saclay, France. She has a bachelor’s degree in Economics from the University of Manchester, and a master’s degree in International Marketing from King’s College London. Her research focuses on digital workplace tools, digital marketing and digital transformation. Her research has been published in local and international conferences such as AOM (Academy of Management), AIM (Association Information et Management), ELEC (European Lean Educators Conference) and Pre-ICIS (International Conference on Information Systems) workshops.

Publications

Deconstructing the Role of Consumer Engagement Within Social Media
Deconstructing the Role of Consumer Engagement Within Social Media
Anaya Kumar, Anuragini Shirish. © 2023. 21 pages.
Social media marketing incorporated in the omnichannel has the ability to build and grow relationships with customers and develop a better understanding of their wants and needs....