Abdul Hafaz Ngah

AbdulHafaz Ngah is currently a Senior Lecturer at the Faculty of Business, Economy and Social Development, University of Malaysia Terengganu. He received his PhD in technology management (halal supply chain) from Universiti Malaysia Pahang. His research interests are in technology management, halal logistics and supply chain, halal food, pharmaceuticals, cosmetics, technology adoption, consumer behaviour and tourism management. Abdul Hafaz Ngah is the corresponding author and can be contacted at: hafaz.ngah@umt.edu.my.

Publications

Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement
Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement
Rohit Bansal, Abdul Hafaz Ngah, Aziza Chakir, Nishita Pruthi. © 2024. 349 pages.
Academic scholars find themselves confronted with a formidable challenge: staying abreast of the ever-evolving landscape of Artificial Intelligence(AI). The intricate interplay...
When AI Meets Influence: Exploring the Integration of ChatGPT and Influencer Marketing
When AI Meets Influence: Exploring the Integration of ChatGPT and Influencer Marketing
Shweta Saini, Abdul Hafaz Ngah, Seema Sahai, Rohit Bansal. © 2024. 13 pages.
Marketing through social media influencers has emerged as a powerful strategy for brands to connect with their target audiences, by leveraging the credibility and reach of...